Why SIA is the best airline in the world?

Few has questioned the Best Airline in the world is Singapore Airline, but ever fewer know why. I had met with my friend Vincent, who told me a story that made me understand one of reasons behind.

Vincent is the cabin supervisor. On one of flights from Singapore to London last year, shortly after taking off, they discovered the flight entertaining system was down. Despite of one and hours effort, the on flight machinist was unable to repair it, thus suggested to stop over at India. That would mean the delay of flight and potentially the airline would have paid millions of compensation to passengers on board.

Vincent came up with a "crazy" idea. He made an announcement as following:

"We have a surprise news for you, a good and bad one. The bad news is our Krisworld system is dead. We know you are very disappointed. But the good news is that, we are going to have "Poetry Competition",

You can pour out how unhappy and disappointed you are, but must in poetic form. The winners will be awarded surprised prizes, which are worthy of your effects."

Such ingenious idea is probably the first time in airline history, and the first "Poetry Competition" in the air.

The passengers were too overwhelmed by this idea to be unhappy, as they soon emerged themselves into "creative complaining".

The stewardesses were busy among the seats, handing over the paper and pens and, soon collecting the poems.

The cabin crew instantly became "judges of competition," Needless to say, not by their ability to appreciate poetry, but the creativeness.

The finals emerged finally whose poems were read aloud and were received many rounds of applause. The winners were rewarded by the first class wine, duty free goods and souvenirs. My friend had to "risk" his boundary of duty to allow these "prizes", but comparing otherwise thousands, if not millions, compensation, and delaying of flight, that was much saving for SIA. Most important, the passengers were surprisingly pleased.

A number of them wrote to newspaper and media to describe this flight as "one of best flight" they ever had.

My friend was awarded the "Best creative flight supervisor" in the year.

A difficulty was turned around to be an enjoyable journey, all because of Human Capital of SIA.

If you are thinking of buying SIA shares, I would suggest you to hurry u[.